Name: Katrine Brandt Høy
Education/Background: BA in Communication from DMJX, Master’s Degree in Experience Economy
Position at Cadpeople: Copywriter
How long at Cadpeople: Six months

What is the most exciting thing about working at Cadpeople?
To see your own work become part of something bigger, like a great experience, is the best feeling. I create something, the AD’s create something, and the developers create something – and then, sometime later, we have a physical product that combines all of our specific skill sets in the best possible way. I love that!

What attracted you to Cadpeople when you applied for a job here?
I remember thinking, that a company that creates visual experiences was a perfect fit for an experience economist with a background in communication. It’s not just marketing or communication – we create experiences. And I’ve found that to be true.

What is the most important characteristic of a copywriter here at Cadpeople?
Well, first of all, great communication and writing skills are essential. I work with digital learning, and for that, you have to able to cut any project down to the bone to tell the most important story and highlight the most relevant points. I also think it’s important to challenge the customer’s expectations and conception of the project sometimes, in order to create the best possible solution.

Can you describe Cadpeople in one word or sentence? 
I have to go with our slogan “We create powerful visual experiences” because it just fits so well.

Do you have an all-time favourite project? Why?
I haven’t been here that long, but I guess my favourite is the GWO refresher project we are working on for MHI Vestas. I was a part of it from the very beginning, from presentation to delivery. It was an exciting process to get acquainted with the client, their wishes and needs, and then taking part in designing the solution.

What do you like to do in your spare time?
I mostly hang out with friends and my boyfriend. Sometimes we play racketball. But I love spontaneous trips and getaways, it doesn’t always have to be so well planned out.

If you had to mix a bag of candy, what would you choose first?
Definitely chocolate and pingvinstænger (soft liquorice rods) – all of them except the yellow one.