1. Less is more
Make your courses as small as possible – without losing the meaning. If you do this, it becomes much easier to segment the learners in your LMS by creating targeted learning plans customised to homogenous groups. It also makes it easier to reuse courses in different, independent contexts. Many compact and independent courses are almost always better than one big course with many chapters.
Pre-test learners to determine if they should spend time on a module or not. This way, you make sure learners are not wasting time acquiring skills they already have – and, the same pre-test can be used after the course as certification that the learner has reached the defined goals.
3. Know your target audience
Make sure you know your target audience really well. Content creators often underestimate this discipline. Describing the target audience is an essential part of analysis, but it is often defined far too widely. Maybe it is even divided into secondary and tertiary audiences. When this happens, you are aiming at several targets and missing every time – even the primary audience. Naturally, you want to reach as wide an audience as possible because it seems effective. But it only looks effective from the developer’s point of view – not the learner’s.
4. Communicate the purpose
Tell the learner what he or she stands to gain from your course – because it can be extremely demotivating to not know why you have to go through a learning process. Clearly communicating the purpose increases learner engagement, and it also lets learners leave if they, for some reason, have ended up in the wrong course.
It is important that knowledge flows in your business, but it is just as important that it flows to the right places. If you want to hear more about our digital learning solutions, click here.